Learn from Vanna on the ERG Leaders Panel at the ERG Summit on Thursday, Aug. 11

As part of Nielsen’s Multicultural Center of Excellence, Vanna’s primary role is illustrating the cultural essence underlying the diverse consumer behavior in today’s digital reality. Her Multicultural Super Consumer Report paved the way for more effective data usage demonstrating a more comprehensive picture of the multicultural consumer. She produced a series of cutting-edge analytical reports on consumer behaviors of African Americans, Asian Americans, and Hispanics. Her research spans across a wide range of verticals including Financial Services and Grocery Retailers.  She also co-leads the Southwest Asian Affinity Link Employee Resource Group, an important component of Nielsen’s Diversity and Inclusion strategy