Hear Betty discuss Nielsen’s latest findings about Asian Americans during the Convention Opening Breakfast on Friday, Aug. 11, 8:00 AM. 

Betty Lo is Vice President of Community Alliances & Consumer Engagement for Nielsen and works with community leaders, media, entertainment and consumer businesses to promote Nielsen’s education, philanthropic, and public affairs initiatives in the community. Betty has over 18 years of experience with global consumer product goods companies including The Coca-Cola Company and Newell Rubbermaid leading initiatives in communications/PR, organizational development, change management, process improvement and building Asian-American business opportunities to increase organizational productivity and profitability. She has helped many organizations through transformational change to unlock the trapped capacity for growth and is experienced in leading cross-functional global teams.

Betty is an active leader within the Asian-American community and serves on the National Board of Directors for Asian/Pacific Islander American Chambers of Commerce & Entrepreneurship (ACE), as a senior advisor for National Association of Asian American Professionals (NAAAP)–New York chapter, and on the Business Advisory Council of OCA–Asian American Advocates. She also served in various leadership roles, including President and Chair of the Board for NAAAP–Atlanta chapter, Co-Chair of the 2007 NAAAP National Convention, as executive board of Coca-Cola’s Women’s Forum, Coca-Cola’s Asian Employee Business Resource Group and the Public Relations Society of America (PRSA)–Georgia.

Betty has her bachelor’s degree from Wesleyan College and graduated from the Executive MBA program at Emory University’s Goizueta Business School.