Bruce Poon Tip

In 1990, Bruce Poon Tip founded G Adventures in order to deliver incredible experiences to travellers who craved adventures beyond all-inclusive resorts. When no bank was willing to provide a loan, he started the company with two credit cards. Since then, G Adventures has grown to become a world leader in adventure travel, employing 1,500 people worldwide, offering more than 15,000 small group experiences, safaris and expeditions on all seven continents, in over 100 countries, serving more than 100,000 travellers a year.

A global leader in sustainability and social entrepreneurship, Bruce has spoken multiple times at the request of the United Nations and World Bank, has presented at the headquarters of Apple and Google, and delivered keynote speeches at TED events and leading entrepreneurship conferences around the world.

Under Bruce’s leadership, G Adventures has been named by National Geographic Adventures as the best ‘Do It All Outfitter’ on Earth and is a six-time recipient of the Top 10 Employers for Young People, a lifetime platinum recipient of the 50 Best Managed Companies and for ten consecutive years was named as one of Canada’s fastest growing companies by Profit magazine.  G Adventures has received multiple Best Workplace Awards, as a result of extensive internal employee surveys conducted by the Great Place to Work Institute.

In addition to receiving an award as one of Canada’s Top 40 Under 40, Bruce has also won Canada’s Entrepreneur of the Year twice and has been honoured as one of Canada’s 100 Leaders of Tomorrow. He also was named the Chinese Canadian Entrepreneur of the Year by the Association of Chinese Canadian Entrepreneurs in 2007. In Profit magazine, Bruce was featured as one of the Top 10 Entrepreneurs in Canada of the last 25 years. In 2012, Bruce was inducted into the Social Venture Network Hall of Fame, joining celebrated entrepreneurs including Richard Branson (Virgin), Anita Roddick (The Body Shop), and Ben Cohen and Jerry Greenfield (Ben and Jerry’s Ice Cream) and was awarded a Queen Elizabeth II’s Diamond Jubilee Medal, recognizing significant contributions to society.